CONTACT US
[gtranslate]
CONTACT US
Training Program

Public Relations 180-day

The Public Relations Training Program is a 180-day course covering the fundamentals of PR, crisis management, digital PR, international PR, and hands-on practice in a group project. Participants will gain valuable skills for a successful career in PR.

Register Now
  • Day 1-2: Understanding PR and their importance in business.
  • Day 3-5: History and evolution of PR.
  • Day 6-7: Main actors and organizations in the field of PR.
  • Day 8-14: Case study on successful and failed PR campaigns.

 

Details Of  Module

  1. Introduction to PR: Definition of PR, importance of PR in business, difference between PR, marketing and advertising.
  2. History and evolution of PR: Study of the history of PR, from the first forms of PR to current trends.
  3. Key players and PR organizations: Presentation of the major PR organizations, individual roles in a PR team.
  4. Case study: Detailed analysis of successful and failed PR campaigns, discussion on the lessons to be learned.
  • Day 15-20: The principles of persuasive communication.
  • Day 21-25: Writing and speech in PR.
  • Day 26-30: Communication theories in PR.
  • Day 31-40: Crisis management techniques.

Details Of  Module

  1. Principles of persuasive communication: Theory of persuasion, elements of persuasive communication, techniques and strategies.
  2. PR writing and speeches: Writing techniques for press releases, speeches, presentations, etc.
  3. PR communication theories: Key theories, application of these theories in specific PR contexts.

  4. Crisis management: Techniques and strategies for managing crises, case studies on crisis management.

  • Day 41-50: Strategic planning in PR.
  • Day 51-60: Reputation Management.
  • Day 61-70: Media Relations.
  • Day 71-80: Stakeholder relationship management.

 

Details Of  Module

  1. Strategic PR Planning: How to create a PR plan, set goals, identify target audiences, determine tactics.
  2. Reputation Management: Importance of reputation, techniques to manage and improve the reputation of an organization.
  3. Media Relations: How to work with the media, techniques for developing relationships with journalists.
  4. Stakeholder Relationship management: Identification and management of relationships with the various stakeholders.
  • Day 81-90: PR in the digital landscape.
  • Day 91-100: Using social media in PR.
  • Day 101-110: SEO and online content for PR.
  • Day 111-120: Online crisis management.

 

Details Of  Module

  1. PR in the digital landscape: How PR has evolved in the digital age, tools and platforms used in digital PR.

  2. Social Media in PR: Using social media for PR, case studies on the successful use of social media.

  3. SEO and online content for PR: Importance of SEO in PR, techniques to optimize online content.

  4. Online crisis management: Techniques for managing online crises, case studies on digital crisis management.

  • Day 121-130: Introduction to international PR.
  • Day 131-140: Cultural differences and PR.
  • Day 141-150: International case studies in PR.

 

Details Of  Module

  1. Introduction to international PR: Differences between local and international PR, specific challenges of international PR.

  2. Cultural differences and PR: Importance of knowledge of cultural differences in PR, case studies on the management of cultural differences.

  3. International PR case studies: Detailed analysis of successful and failed international PR campaigns.

 

 

  • Day 151-160: Work on a PR project in a group.
  • Day 161-170: Presentation of projects and feedback.
  • Day 171-175: End of training exams.
  • Day 176-180: Career planning and PR networking.

 

Details Of  Module

  1. PR Project: Group work on a PR project, application of all the concepts learned during the training.

  2. Presentation of the projects: Each group presents its project, feedback from the instructor and the other participants.

  3. End-of-training exams: Evaluation of the knowledge acquired during the training.

  4. Career planning and PR networking: Tips for PR job search, importance

 

 

Training Program

Public Relations 180-day

The Public Relations Training Program is a 180-day course covering the fundamentals of PR, crisis management, digital PR, international PR, and hands-on practice in a group project. Participants will gain valuable skills for a successful career in PR.

  • Day 1-2: Understanding PR and their importance in business.
  • Day 3-5: History and evolution of PR.
  • Day 6-7: Main actors and organizations in the field of PR.
  • Day 8-14: Case study on successful and failed PR campaigns.

 

Details Of  Module

  1. Introduction to PR: Definition of PR, importance of PR in business, difference between PR, marketing and advertising.
  2. History and evolution of PR: Study of the history of PR, from the first forms of PR to current trends.
  3. Key players and PR organizations: Presentation of the major PR organizations, individual roles in a PR team.
  4. Case study: Detailed analysis of successful and failed PR campaigns, discussion on the lessons to be learned.
  • Day 15-20: The principles of persuasive communication.
  • Day 21-25: Writing and speech in PR.
  • Day 26-30: Communication theories in PR.
  • Day 31-40: Crisis management techniques.

Details Of  Module

  1. Principles of persuasive communication: Theory of persuasion, elements of persuasive communication, techniques and strategies.
  2. PR writing and speeches: Writing techniques for press releases, speeches, presentations, etc.
  3. PR communication theories: Key theories, application of these theories in specific PR contexts.

  4. Crisis management: Techniques and strategies for managing crises, case studies on crisis management.

  • Day 41-50: Strategic planning in PR.
  • Day 51-60: Reputation Management.
  • Day 61-70: Media Relations.
  • Day 71-80: Stakeholder relationship management.

 

Details Of  Module

  1. Strategic PR Planning: How to create a PR plan, set goals, identify target audiences, determine tactics.
  2. Reputation Management: Importance of reputation, techniques to manage and improve the reputation of an organization.
  3. Media Relations: How to work with the media, techniques for developing relationships with journalists.
  4. Stakeholder Relationship management: Identification and management of relationships with the various stakeholders.
  • Day 81-90: PR in the digital landscape.
  • Day 91-100: Using social media in PR.
  • Day 101-110: SEO and online content for PR.
  • Day 111-120: Online crisis management.

 

Details Of  Module

  1. PR in the digital landscape: How PR has evolved in the digital age, tools and platforms used in digital PR.

  2. Social Media in PR: Using social media for PR, case studies on the successful use of social media.

  3. SEO and online content for PR: Importance of SEO in PR, techniques to optimize online content.

  4. Online crisis management: Techniques for managing online crises, case studies on digital crisis management.

  • Day 121-130: Introduction to international PR.
  • Day 131-140: Cultural differences and PR.
  • Day 141-150: International case studies in PR.

 

Details Of  Module

  1. Introduction to international PR: Differences between local and international PR, specific challenges of international PR.

  2. Cultural differences and PR: Importance of knowledge of cultural differences in PR, case studies on the management of cultural differences.

  3. International PR case studies: Detailed analysis of successful and failed international PR campaigns.

 

 

  • Day 151-160: Work on a PR project in a group.
  • Day 161-170: Presentation of projects and feedback.
  • Day 171-175: End of training exams.
  • Day 176-180: Career planning and PR networking.

 

Details Of  Module

  1. PR Project: Group work on a PR project, application of all the concepts learned during the training.

  2. Presentation of the projects: Each group presents its project, feedback from the instructor and the other participants.

  3. End-of-training exams: Evaluation of the knowledge acquired during the training.

  4. Career planning and PR networking: Tips for PR job search, importance

 

 

Register Now

Training registration

Join Us to Acquire New Skills and Achieve Your Goals!

Email Adress

info@smicoaching.ma

Phone

+212 641-505162

Adress

Groupe Attakadoum Gh 2/17 2nd Floor Sidi Bernoussi - Casablanca, Morocco

Training registration

Join Us to Acquire New Skills and Achieve Your Goals!

Email Adress

info@smicoaching.ma

Phone

+212 641-505162

Adress

Groupe Attakadoum Gh 2/17 2nd Floor Sidi Bernoussi - Casablanca, Morocco

Facebook Instagram Linkedin Youtube

Copyright © 2023 All rights reserved.